What is a Dream Customer Avatar & Dream 100 List & how YOU can use it to skyrocket your business!

What is a Dream Customer Avatar & Dream 100 List & How YOU Can Use it to Skyrocket Your Business!

So, maybe you have started your business or have your idea but are not sure how to drive traffic to your brand and ensure that you are adding value to your customers? Or you want to get more engaged, repeat customers to your product or service?  If this is the case, then this post is for you.
 
The first and most crucial step with any business is to really understand your customer niche and how you can best serve them and add value to their lives.  You could have the best product or service out there but if you are selling to the wrong people you are never going to reach your goals! Have you identified your dream customer?  Do you know everything that you need to know about them?  Do you know where they are and how to reach them?  They are out there, you just need to go and bring them to you so you can create a long lasting relationship that you can both benefit from time and again.  The first step to doing this is creating your dream customer avatar.
 
Your dream avatar is essentially a detailed roadmap outlining the key characteristics and personality traits that you need to know about your dream customer in order to effectively create your marketing campaign to reach them and generate sales/awareness. By extracting this data and, having it to refer back to, you can effectively build your complete marketing & business strategy. 
 
To make this easier for you I have created a "Dream Customer Worksheet" for you that you can fill in (for free).  Here is what is included:

• Your Dream Customer's
  • Demographics
  • Their goals & Values
  • Their Pain Points & Challenges
  • Their Wants & Desires
  • Their Potential Objections
  • Where you can find them (So you can bring them to you)

 
Each step is guided and conveniently in a one-pager to easily refer back and use over and over again as you are developing your business strategies.  Get a sneak peak here:

Get your free copy of the Dream Customer Avatar Worksheet HERE. 
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By filling this in you will know what your customer wants, what are their problems that you can solve for them, what are their potential objections (so you can address this straight away in your marketing) and where to find them. That is everything you need to know to create a winning strategy!

Considering the sheer importance of knowing and serving your customer for the success of your business if you want to dive even deeper into the subject check out this article. 

​And these video resources:

Now that  you have completed step 1 and know who your dream customer is, now you need to develop your dream 100 list.  What is this? 
 
It is based on the Chet Holmes Strategy from the Ultimate Selling Machine.  Essentially, you don't want to waste your time and money trying to advertise to anyone and everyone and try to filter through the noise to find your dream customers.  You want to have a targeted, authentic approach and create raving fans that want and are searching for a product/service like yours and essentially sell your product for you.  To achieve this you need to know who are the top 100 influencers or industry leaders in your market/niche.  These are the people that already have and are serving your ideal customers as followers/fans and have the ability to drive traffic to you in order to build your audience.  So take some time and find for your niche:

• The top influencers on social media across the platforms 
• The leaders on industry podcasts
• The top blogs/websites
• The top groups, networks, conferences
• Top magazines & Books 
• Etc

 
These are the people that could make all the difference in getting attention and traffic to your business/brand.  For example, what if you had a fashion brand and could get Kim or Kylie Kardashian to endorse and wear one of your products, what would that mean for your sales?  It would change everything! Or what if Oprah had you on her show to promote your latest book or course? Boom, your sales would be coming in faster that you could manage, 
 
I have created a simple worksheet for you to use (and download for free) to create your dream 100 lists (and key word list & reach out tracker as well for an added bonus) to make this process easier for you and so you have both your customer avatar and dream 100 in one place.  Get it HERE. 
 
Once you have your list, here are a some example ways you can use it to grow your brand identity and generate traffic to your business:

• Benefit from their traffic
  • You can study the content, product, service, marketing, etc of the 100 to understand what has been successful for them and emulate this in your business and marketing strategy
  • You can start building relationships with their followers through the online platforms to grow the connections and ultimately convert them to your audience.
  • You can create targeted ads specifically to the influencer's audience to push traffic to your brand
  • You can partner with the influencer in a mutually beneficial manner to have them create awareness for your brand and drive traffic to you and grow your audience. (Check out the videos below for more details and strategies on how to do this)

 
I will leave it to the experts on the dream 100 to dive deep in the details with you so you can learn from the best there is on this topic in the market (they are part of my dream 100 ?).  With this in mind I have curated the below videos and articles so that you can nail this strategy for yourself.  For example, Russel Brunson was able to grow a business from zero to over 100 million by using this growth strategy and has helped thousands of others become millionaires with this process.  And if YOU use this strategy effectively you will also start seeing some amazing results fast.
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And if you are looking for even more resources that can support you in creating your Dream 100 List check out these additional articles: 

• The Dream 100: Stop Building Links and Start Building Friendships
• ​Dream 100: The Ultimate Tactic for Exploding Your Business

This really is the very first step to add values to your customers and create the traffic you need for your brand/business to be successful.  So, if you haven't already, get your free templates for your Dream Customer and Dream 100 HERE and start using it to generate sales and traffic to your brand so that you can….

Design YOUR Life ~ Be Authentic. Be You. Be Sharp

Free Templates - Dream Customer Avatar, Dream 100 List, Dream Keyword & Influencer Reach Out Tracker

Please let me know in the comment what you think the of the process and the resources provided for you or any questions that you might have that I could help you with. 

Marketing Strategy

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​Sources:  ​

• ​The Digital Marketer. "The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!" September 3, 2019. https://www.digitalmarketer.com/blog/customer-avatar-worksheet/​
• Subscribe to Jason Whaling on YouTube ~ https://youtu.be/j5kAhoxciqA
• Subscribe to Russell Brunsen on YouTube ~https://youtu.be/oSREdtxF7a4
• Side Hustle Nation. "The Dream 100: Stop Building Links and Start Building Friendships" By Brendon Hufford. October 3, 2019. https://www.sidehustlenation.com/dream-100/
• BrendonHufford. "Dream 100: The Ultimate Tactic for Exploding Your Business" By Brendon Hufford. October 14, 2019. https://brendanhufford.com/dream-100/